5 Strategies That’ll Help You Beat Uber’s Surge Pricing on New Year’s Eve

Uber New Years Eve Pricing Tips & Tricks

After the ball drops and the champagne flows to welcome the new year, the last thing you want to worry about is getting home safely — or affordably.

You’ve probably heard that summoning an Uber right after midnight often means dealing with Uber New Year’s Eve surge pricing, the temporary hike in standard fares that happens during high-demand stretches.

But does paying extra have to be your only option? Here are several practical strategies to avoid surge pricing and still get home safely.

5 Ways to Avoid Uber Surge Pricing on New Year’s Eve

1. Play the System

We all know someone who keeps every ride-hailing app on their phone and flips between them to find the best fare.

Be that person this New Year’s Eve — monitor multiple services.

Install Uber, Lyft, Via or whichever platforms you prefer. Enter your payment details ahead of time so you’re ready when the night arrives, then compare prices. Having several options boosts your chances of skipping surge charges.

2. Stock Up on Promo Codes

Got a promo code for a discounted or free ride? Make sure it’s applied to your account before you start celebrating.

Some ride-hailing companies may suspend certain referral codes or offers during their busiest nights, but it’s still smart to be prepared.

3. Plan Your Trips to Anticipate Costs

Historically, the cheapest windows to request rides on New Year’s are right after midnight and again after about 3 a.m.

If you want to stay out but not until the wee hours, consider winding down the evening at a friend’s place so you don’t have to pay bar prices right at closing.

4. Walk a Few Blocks

If you’re with friends or in a well-lit, populated spot, it might be worthwhile to walk a few blocks to reach an area that isn’t under surge. Try an app like SurgeProtector to check surge zones nearby and decide if a short walk is worth it.

Keep in mind that many areas can hit surge status at some point on New Year’s Eve and into New Year’s Day, so be ready for that possibility.

5. Take a Cab

Hailing a taxi from the curb just after midnight on Jan. 1 can be exasperating. Demand is high and cabs often seem scarce.

Before you head out, see if your local taxi commission has its own app. You might not save money by ordering a traditional cab via an app, but you’ll be able to stay warm while you wait — and you won’t have to shout over the crowd to reach dispatch.

A Reminder to Drink Responsibly

According to the National Highway Traffic Safety Administration, more than 11,000 people in the U.S. died in alcohol-impaired-driving crashes in 2020, and New Year’s Eve is particularly risky for such incidents.

Everyone’s there to celebrate, and that’s understandable. But since many attendees will be drinking, it’s wise to plan your transportation before the festivities begin.

Use these tips to arrange your ride, and prioritize safety on the road.

Frequently Asked Questions (FAQ)

Surge pricing is when a ride-hailing service temporarily raises fares due to high demand. New Year’s Eve is a prime example of peak demand, so surge pricing commonly happens then.

There’s no way to eliminate surge pricing at your exact location if the service has activated it. Users usually must wait for demand to ease. However, walking to a less busy area can sometimes let you request a ride without surge.

Surge pricing reflects service demand — the higher the fare, the greater the demand in your vicinity. Once demand falls back to normal levels, ride prices should return to usual rates.

Jordan Parker is a senior writer for Savinly specializing in transportation and tech.

Erin Blake is a former senior writer and producer at Savinly.

Also consider planning a safe celebration with friends and checking options like new years eve party ideas to make your night memorable without the stress of last-minute travel.

Frequently Asked Questions