Upgrading your cable plan is often as simple as asking for what you need. Few subscribers realize many providers maintain unadvertised perks and upgrades for customers willing to request them. With streaming services like Netflix, Hulu, and Sling TV reshaping entertainment, cable companies are competing harder to keep viewers satisfied. Below is a practical guide to negotiating more value from your cable subscription.
How to Lower Your Cable Bill
You don’t have to accept an overpriced cable plan. Use these seven tactics to secure better rates and benefits.
1. Talk to a Customer Retention Agent
Cable firms employ staff specifically to stop customers from switching to rivals. Retention representatives have access to special offers that they can present to subscribers threatening to cancel or move to another provider. Some companies even reward reps for retaining customers. When speaking with these agents, you might be able to negotiate things such as:
- An internet speed upgrade
- Complimentary phone service
- Faster broadband plan
- An improved DVR
- Discounted movie rentals
2. Be Persistent
Many promotional offers expire after a short period. Discounts and bonus movie channels are often granted in six-month increments. Providers count on customers being too busy to notice the bill increase after a trial ends. Make a habit of calling your provider every three to six months to inquire about current promotions. This approach helps you remain eligible for perks and savings throughout the year.
3. Use Competitor Promotions
If a rival is running a special, bring it up with your provider and ask them to match the offer. If you’re feeling confident, request that they beat the competitor’s deal.
4. Leverage Bundles
Bundling services can cut costs because you often pay less for a combined package. If you currently pay separately for phone, internet, and TV, consider shopping for a bundled plan.
You’ll likely gain more entertainment options while lowering your monthly expense. For example, XFINITY offers bundles that mix voice, internet, and television. You can pair internet speeds up to 300 Mbps with over 125 TV channels for $89.99.
Bundling also strengthens your negotiating position. It’s costlier for a provider to lose you if they supply your TV, phone, and internet than if you use just one service.
5. Be Creative
Rental fees for cable modems usually fall between $6 and $11 per month. Providers are often resistant to waiving this charge. If you’re considering upgrading to a pricier tier for more channels, try asking that your equipment rental fee be waived as an incentive. Another workaround is buying your own modem. Many compatible modems are available on Amazon and tech retailers, and community marketplaces like Craigslist can be a source for used units at lower prices.
6. Commit to a Contract
Cable companies are more likely to offer attractive rates if you’re willing to sign a contract. Many will provide special pricing in exchange for a commitment that limits your ability to cancel without penalty.
7. Keep Trying
Don’t be discouraged by an initial refusal when negotiating. Different customer service representatives can give different answers. If your first call or message fails, try again to reach another agent. You can also ask to speak with a manager if the representative can’t deviate from the standard options. Managers often have authority to approve offers and alter contract terms that front-line agents cannot.
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