From shimmery sheens to velvety mattes in nearly every hue you can imagine, drugstore shelves are stocked with terrific choices. (See what we did there?)
Note: Prices accurate as of Sept. 23, 2020.
8 Best Drugstore Eyeliners That Cost Less Than $12
Revlon ColorStay Liquid Liner
Cost: $5.39 at Target
Best for: A liquid liner that resists smudging
Why we like it: The fine brush tip enables exact application, which is essential with liquid liners. The shades are richly pigmented and endure throughout the day without flaking or smearing, yet still remove easily with makeup remover, says Jarry Lee, a New York-based beauty creator and professional model.
Cruelty free? No
Pixi by Petra Endless Silky Waterproof Pencil Eyeliner
Cost: $12 at Target
Best for: A waterproof pencil liner
Why we like it: Pixi’s pencil glides on smoothly, resists smudging and comes in lovely shades ranging from muted mattes to striking metallics, says Tam Lamarre, an aesthetic nurse.
Note that the pencil’s rigid casing can make sharpening tricky, which has prompted some complaints. If you master the technique, however, this liner may become a longtime favorite.
Cruelty free? Yes
CoverGirl Get In Line Liquid Eyeliner
Cost: $11.49 at CVS
Best for: A striking, dramatic eye
Why we like it: This formula dries quickly and lasts, finishing looks from understated to dramatic, says Kay Elle, a beauty influencer.
“If you don’t have the steadiest hand, this product helps — it features an easy contour grip-handle to assist with precision,” Elle says.
It wears well all day and is simple to apply.
Cruelty free? Yes
Maybelline Define-A-Line Eyeliner
Cost: $4.66 at Amazon
Best for: Achieving a flawless, basic wing
Why we like it: It applies smoothly and creates an ideal winged line, says Jasmine Lewis, founder of Vie Beauty in Atlanta.
The applicator is a soft pencil designed to smudge for blending and softening harsh edges. A sponge on the bottom tip can be used to add shadowing and gradation.
Cruelty free? No
Rimmel Scandal Eyes Waterproof Kohl Kajal Liner
Cost: $3.99 at Target
Best for: Making eyes look more awake
Why we like it:Joanna Williams, a beauty and style content creator in New York, notes she adores the “nude” tone of this liner because it brightens her eyes without the starkness of white.
To build a smoky effect, Williams smudges a darker eyeshadow beneath her waterline. “But the lighter shade of my actual liner keeps my eyes wide and bright,” she said. “Having it in a nude tone is a brilliant trick to make eyes appear more alert, no matter what else I do with my eye look.”
Cruelty free? No
e.l.f. Cream Eyeliner
Cost: $8.36 at Walmart
Best for: A versatile, multitasking liner
Why we like it: “I haven’t found another gel liner that contains this much product, doesn’t dry out or crust, is intensely black and offers the reliable staying power of this one,” Williams said.
She applies it daily on her upper lid with a small angled brush to add a flick before popping on false lashes. “I’ve worn this to school, work, brand events, red carpets, magazine parties — you name it,” Williams said.
Cruelty free? Yes
L’Oreal Paris Infallible Super Slim Liner
Cost: $6.99 at Target.com
Best for: Pinpoint precision
Why we like it: The coveted felt tip creates a clean, buildable line, says Andrea Claire, a Canadian hair and makeup artist based in Singapore. You can draw a thin line for subtle definition or build it up to a precise wing.
“Multiple looks with one multi-use liner: perfection,” Claire said.
Cruelty free? No
Milani Fruit Fetish Stay Put Bright Eyeliner
Cost: $8 at Milanicosmetics.com
Best for: Making a statement
Why we like it: Its intense pigment pairs beautifully with sun-kissed skin, Claire says.
This liner encourages play with vivid hues, whether you’re crafting a simple wing or an intricate lace-like design that peeks out glamorously over a mask.
Cruelty free? Yes
best drugstore eyeliners under 10
Danielle Braff is a contributor to Savinly.
