Here Are the 15 Hottest Holiday Toys at Walmart and Target Under $20

Toys Under 20: Best Holiday Finds for Kids

Christmas feels enchanting — until you check your bank account. If you’re shopping for children, that festive feeling can quickly turn into sticker shock.

The National Retail Federation estimates shoppers will shell out about $659 on gifts for loved ones this season. Pricey items like a $200 Barbie DreamHouse or a $300 Nintendo Switch don’t make sticking to a budget any easier.

You want to buy great presents for the kids without wrecking your finances — and you don’t have to overspend to make them happy.

We scanned the holiday toy roundups from big retailers Walmart and Target to find budget-friendly picks. Below are 15 fun toys under $20 that are wallet-friendly and still sure to be a hit.

Note: Prices shown are regular retail rates found online on Nov. 13, 2019. Final sale prices may differ.

9 Picks Under $20 From Walmart

An eight-year-old plays with a pink purse.
(The What’s In My Purse Mystery Thoughts Pack includes tiny surprises, like this ice cream eraser. Chris Zuppa/The Penny Hoarder)

Walmart’s roundup of this season’s hottest toys features unboxing favorites, little hero gear and items that add sparkle. Several choices won’t cost you more than $20.

1. What’s In My Purse Mystery Thoughts Pack

This little pack might contain lip-gloss rings, markers, erasers or charm bracelets — what’s inside stays a surprise until you open it.

Cost:$8.99

2. Tic Tac Toy XOXO Friends Multi Pack Surprise

Kids unzip this pack to reveal hidden delights. Each set includes two XOXO friends, three changeable wings, an accessory, a putty pack and a putty cutter.

Cost:$9.84

3. Blume Doll

An eight-year-old plays with the Blume Doll.
(Add water to the Blume Doll in its flower pot and watch it bloom. Kaitlyn Kidwell, 8, loved the reveal. Chris Zuppa/The Penny Hoarder)

A splash of water makes this doll emerge from its pot into “bloom.” The toy also hides little surprises like stickers and accessories.

Cost:$9.88

4. Pikmi Pops Cheeki Puffs

These plush collectibles are scented and come with two extra surprises — things like nail stickers, hair ties or temporary tattoos.

Cost:$10.88

5. Treasure X Alien Hunters Single Pack

Young explorers follow 12 steps to uncover treasures hidden inside this surprise pack — and they may encounter some gooey slime along the way.

Cost:$14.92

6. Banana Blast

This family game tests hand-eye coordination as players remove bananas from a tree and try to catch the monkey that pops up. Designed for two to five players, it’s best for ages 4 to 9.

Cost:$19.82

7. What’s In My Purse Surprise Pinkie Swear Doll Purse w/ Surprises

This doll-shaped purse contains lip gloss and two erasers. Kids can play with it as a toy or attach the metal chain to wear it as a mini purse.

Cost:$19.94

8. Blinger Diamond Collection Hair and Fashion Styling Tool

This styling gadget lets kids add sparkle to hair, clothing and accessories. It includes 75 colorful gems to decorate with.

Cost:$19.97

9. Marvel Spider-Man Super Web Slinger

Kids can pretend to be the iconic web-slinger with this toy that shoots “web” strings from a wrist-mounted launcher.

Cost:$19.99

6 Budget-Friendly Toys from Target

A one-year-old toddler plays with the
(Owen Colson, 1, enjoys the Fisher Price Linkimals Lights and Colors Llama. Chris Zuppa/The Penny Hoarder)

Target expanded its lineup this year with fresh and exclusive toys. Target’s selection of top toys under $20 includes a Frozen 2 board game, a creative spin on a classic and several toddler-friendly picks.

1. Fisher Price Linkimals Musical Moose

Made for babies 9 months and older, this interactive moose features a light-up belly and soft antlers. It plays songs and phrases to teach colors, counting and more.

Cost:$9.99

2. Fisher Price Linkimals Lights and Colors Llama

This modern take on a ring-stacking toy uses lights and music to help teach colors. It’s appropriate for babies 9 months and up.

Cost:$14.99

3. Fisher Price Linkimals A to Z Otter

The light-up, musical otter introduces the alphabet to little ones. Recommended for ages 9 months and older, it was a Toy of the Year finalist.

Cost:$19.99

4. Disney Frozen Frantic Forest Game

Frozen enthusiasts can enjoy this board game that uses counting, color-matching and strategy. It’s intended for two to four players ages 5 and up.

Cost:$19.99

5. Pictionary Air Game

This reimagined Pictionary uses an app plus a special pen that captures doodles drawn in the air on your phone, tablet or smart TV. It’s for two to five players and best for ages 8 and up.

Cost:$19.99

6. #Snapstar Pop Royalty: Echo’s Debut on the Pink Carpet

This doll combines tech and imaginative play — kids use the included green screen and an app to stage different scenes for Echo.

Cost:$19.99

If you’re still hunting for ideas, check out our roundups of best toys to find more budget-conscious favorites and stocking-stuffer inspiration.

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