Grocery delivery platforms often tack on extra charges for the convenience they provide. But one well-known delivery option is making that convenience more affordable for customers.
Instacart has trimmed its delivery and subscription prices effective Nov. 14, a company representative confirmed.
Delivery charges, which used to be $5.99 for next-day orders of $35 or more, have been cut to $3.99.
The Express subscription, which offers free delivery on orders of $35 or higher, now runs $99 per year rather than $149. The 5% service charge has been eliminated for Express subscribers, though “a la carte” shoppers will continue to see it applied to individual orders.
The firm experimented with different pricing approaches and adjusted rates after hearing input from customers.
The timing coincides with a busy season when many grocery buyers are more willing to pay extra for convenience — for example, when you’re hosting guests and need to feed a crowd beyond just festive treats.
It’s also a very competitive period for grocery and delivery services. Instacart partners with a broad range of supermarkets, from Amazon-owned Whole Foods to the budget-friendly Aldi. At the same time, Shipt has grown beyond its initial Southeastern footprint to serve the contiguous U.S. Shipt’s plan carries a $99 annual fee for unlimited free delivery on orders of $35 and up.
Walmart has been broadening its same-day grocery delivery offering, which levies a $9.95 fee. Target provides curbside pickup and delivers nonperishable items through its Restock service. For same-day fulfillment, Target partners with Shipt.
For shoppers weighing their options, you can also read an instacart review to compare features and pricing.
Rachel Meyer is a senior writer at Savinly covering retail and grocery sectors.
